ABOUT US

当社のコンセプトは「一点物」「一生物」「色んな材料で経年変化を楽しむ」です。洗練された質の良い素材を組み合わせたものを作っています。

通常のファッションブランドとは違い、毎年春夏/秋冬２シーズンやることをしません。流行に流されず、一生使っていただきたい想いで、味のある素材と品物の種類を増やしながら、伝統工芸品の技法を活かし、開発に注力し続けていきます。

当社の商品は使い込むほど愛着が湧きます。大量生産大量消費の時代だからこそ、日本の「物を大切にする」ライフスタイルを世界中の人々に伝えていきたいです。

Daruma, in pursuit of ideals and walking freely on his own path, is a wanderer who is "O ever youthful, O ever weeping". He is a practitioner who endured suffering and achieved enlightenment, and the symbol of a good luck charm that wishes for a happy new year with an indomitable spirit.

At AOYAMA DARUMA, we are passionate about researching things that change over time, such as indigo dye, persimmon dye, leather, silver, brass, and more. We hope that products with our logo will continue to walk with you for ten or twenty years to come.

Our concept is "one-of-a-kind", "lifelong", and "enjoying the changes over time with various materials".

Our philosophy is to create unique and lifelong products that change and evolve over time through the use of various materials, resembling the experience of spiritual practice. We do not want to follow fashion trends and produce products only for seasonal trends. Our research focus is on combining different materials using traditional craftsmanship to create interesting products.

Our products become more endearing the more you use them. In this era of mass production and mass consumption, we want to convey Japan's lifestyle of "cherishing things" to people all over the world.